Main area of focus in Caring for the Destination:  

The company focuses on environmental and social issues.

Detailed description of the Caring for the Destination Initiative: 

The Wild Horizons trust is a non-profit organisation established to rehabilitate orphaned or injured elephants and other wildlife. The trust has set an inspiring standard for anyone with a social environmental conscience.

The proposed projects for the trust range from rehabilitating injured and orphaned wildlife to curbing poaching activities and working with the local wildlife organisations and authorities.

The trustees are all like-minded environmentalists from across the local community and recognise the importance of protecting the local wildlife.